a process to increase your district's capacity to meaningfully engage stakeholders
For districts aiming to provide high-quality education for all students, especially in a time of scarce resources, involving stakeholders is a key element to success. However, given the sheer number of stakeholders with a vested interest, districts often struggle to know where to begin. A Listening Campaign helps provide clarity and direction and is the first step in developing the capacity to collaborate effectively with employees, families, and communities.
Listening Campaigns provide stakeholder groups a structured opportunity to communicate their opinions and needs. They also provide the district with a venue to communicate its vision and be transparent about the plan to achieve it. A Listening Campaign brings together staff and community volunteers to find out how different stakeholders respond to the district’s initiatives and plans for improvement. The process helps each group to learn from one another—their diverse experiences, hopes and fears. Districts that utilize Listening Campaigns find that the process strengthens the planning and implementation of their strategic initiatives, while simultaneously empowering their communities to participate in the change.
Pivot Learning’s approach to Listening Campaigns scaffolds and supports districts in developing their own capacity and creating a plan for managing successful stakeholder engagement now and in the future. Pivot Learning will provide a district with a customized full-service package that includes planning, training, online tools, close collaboration and guidance for one or more Listening Campaign cycles, as well as, recommendations for integrating this work into a long-term plan for ongoing stakeholder engagement.
It (The Listening Campaign) is about having a grassroots conversation. It was about understanding those mutual interests and coming to the table… (to) come up with something both inspiring and credible that would keep us moving forward. We hit a lot of barriers along the way, but I had faith in the process, in my team, and in the leadership and support we got from the Pivot team.
Kirsten Vital, Superintendent of Alameda Unified School District